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Disruption: Rebuilding the Box

According to the Harvard Business Review, the theory of business disruption is a “powerful way of thinking about innovation-driven growth. Many leaders of small, entrepreneurial companies praise it as their guiding star; so do many executives at large, well-established organizations.” At Motion Canada, we count ourselves as part of this disruptive group.

The executive team, led by Dermot Strong, understand that as our industry continues to evolve and change, we need to diversify our offering to ensure we remain an industry leader. To use an old adage: we need to think outside of the box.

Scratch that – we need to rebuild the box entirely.

Rebuilding the Box

But how? As Jasmine Towers, our Director of New Ventures recently shared in her blog post, No Horses: Charging at the Future with Disruption and Innovation: “Innovation and disruption is the way forward. We must research, develop and deliver innovative strategies that consider our customers’ needs, corporate objectives and changes in the market if we want to remain an industry leader.”

And great news – along with the executive team, Jasmine is responsible for developing and testing concepts and delivering visionary solutions to the market. Jasmine knows that innovation doesn’t happen in isolation. It’s a long-term, collaborative, experimental approach to creating possibilities. So one of the ways we have approached disrupting our industry is by gathering a team of our best thinkers from across roles, industries and regions to form a “disruptors team.”

The Disruptors

Their task? To sprint fast and far from the norm and develop a bank of ideas that will help us deliver what our customers truly want and need before they even know they want and need it. Of course, we won’t share our ideas until we’re ready to launch, but in the meantime, here’s a sneak peek into two disruptor team innovations we’re researching:  

  • Thanks to Andrew Spindor, our Branch Manager, we’re investigating how best to deliver hands-on, real-time technical advice to our customers from the comfort of wherever they are – the field, office, factory, plant or mill – from Motion Canada experts across the country.
  • And thanks to Martin Deschenes, our Corporate Accounts Support Team Manager, we are examining how to help ensure unplanned shutdowns are a thing of the past, increased productivity is the new norm and worker safety remains paramount.

Shaping the future of Motion Canada

Everything we do – disruptive or not – is focused on one thing: delivering an exceptional customer experience. It’s why we delve into non-traditional business models and new technologies. It’s why we never rely on “we’ve always done it that way.” It’s why we’re rebuilding the box and it’s how we’ll continue to shape the future of our industry one disruption at a time.


Pictured below: Andrew Spindor, Branch Manager and Martin Deschenes, Corporate Accounts Support Team Manager, deliver their ideas to the exec.

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